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Mouchel Infrastructure Services, the engineering and environmental consulting arm of Mouchel, faced the steep challenge of attracting several hundred new joiners despite the uncertainty caused by its parent company having been taken over by a consortium of banks after going into administration.
A mix of steps were taken including regular Director-led roadshows and clear information about the recovery and growth strategy for the business for staff.
Efforts to promote stories about key appointments and contract wins gained print, online and social media coverage, and a series of adverts and advertorials were placed in the influential New Civil Engineer as well as elected annual trade directories.
The company’s LinkedIn presence was overhauled and the recruitment site of the company website upgraded with strong emphasis on written and video testimonials from a diverse spread of staff to ensure messages felt relevant and authentic.
The results included improved retention plus a strong flow of suitable candidates for roles in the UK and Middle, vacancies being filled more quickly, and a hugely reduced need to use recruitment agencies.
communicate > engage > mobilise > transform > improve
